We were flying blind.

We ran a SaaS company. We lost customers every month. Not a lot at first — then more. We had no idea why.

We sent exit surveys. 8% response rate. The ones who did respond clicked “too expensive” or “switched to competitor” — the kind of answer that tells you nothing.

We tried calling manually. It worked — when we actually reached someone, the conversations were gold. But we couldn't keep up. Three founders, fifty cancellations a month, zero bandwidth.

We tried cancel flow tools. Got dropdown clicks and toggle switches. Better than nothing, worse than a real conversation.

So we built the thing we wished existed: an AI that calls every single churned customer and actually listens. Not a survey. Not a form. A real voice conversation that asks follow-up questions, picks up on nuance, and delivers a structured summary to Slack before your morning coffee.

That's Quitlo.